About Us

    Pure Whites is a brand owned and operated by Back to Roots Marketing Private Limited. We offer an extensive range of products including milk, ghee, paneer, honey, cold-pressed oils and saffron. All of our products can be delivered to your doorstep.

    We use a combination of ancient Ayurvedic techniques and modern processes in our production process. We stay conscious of keeping the nutritional content and the original flavour of every product intact.

    Our Vision

    We envisage becoming a world-class organisation providing high quality food products that are essential to one’s overall health and lifestyle. While ensuring compliance with official quality standards and more, we strive to provide our customers with the finest and most authentic products. Pure Whites aims to create a single marketplace for all nutritional and healthy food products. In addition, we also prioritise sourcing from local farmers and producers to increase their income levels.    

    Key Values

    Integrity

    From our products’ ingredients and manufacturing process to delivery to the customer, we ensure utmost integrity in each step.

    Commitment

    We commit to streamlined processes, hygienic manufacturing, and only the best and wholesome products for our valuable customers

    Transparency

    From how we source our raw materials to how the product is made, we make all the information available to our customers, keeping them informed and allowing them to make pro-health decisions. 

    Innovation 

    Given our dynamic industry and customer base, we give innovation and modern outlooks equal importance without losing sight of the Desi ethos we bring to the table.

    Quality

    Health and quality go hand-in-hand, and we at Pure Whites promote the same. Fine quality products are and will always be our primary focus.

    Our Team

    • Karan Banga

      An engineer by qualification, an entrepreneur by profession and a sportsperson by heart. He loves to thrill and take up challenges and is on a mission to create Pure Whites, a first choice brand for every person who is looking for a nutritious healthy product for his daily needs.

      ~Founder

    •

      Abhishek Pandey

      A hardworking youngster who loves to revolve around customers and their issues. He has that image of a chocolate boy to whom people love to talk to and he uses that to his full advantage. He is passionate about his work and a great storyteller!

      ~Customer Relationship Manager

    •

      Tanya Arora

      She is the front warrior of our team that takes the initial blows and feedbacks of the customers. With a dedicated focus on excellence, she ensures that every interaction is a delightful experience

      ~Shields of PW

    •

      Abhishek Pathak

      He is the hitler for our delivery folks keeping them in line to make sure every order is fulfilled completely and on time. He meticulously manages inventory, streamline distribution routes, and implements innovative technologies to enhance productivity

      ~Operations Head

    • Rajnish

      Responsible for coordinating the early morning operations, this role demands precision and efficiency. He oversees the scheduling of delivery drivers and troubleshoot any issues that may arise during the crucial morning hours.

      ~Morning Manager

    • Delivery Folks

      They are the backbone of our milk delivery company. May it be 2 degrees of January or thumping rains of July, these rockstars are padded up with their kits at 4 o’clock and battle their way through each hurdle to get every order delivered to its rightful owner. These unsung heroes embrace the responsibility of ensuring families have what they need for their daily routines.